Search Results - person:"Kim, Ki Youn"

Marketing insights for mobile advertising and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices

Kim, Ki Youn; Lee, Bong Gyou - In: Technological forecasting & social change : an … 91 (2015), pp. 78-92

Persistent link: https://www.econbiz.de/10011317272

Technical innovation and 3.5 mobile phone generation : lessons from Korea

Lee, Bong Gyou; Kwak, Jeong Ho; Kim, Ki Youn; Kim, Seong Jin - In: Telecommunications policy : the international journal … 33 (2009) 5/6, pp. 296-308

Persistent link: https://www.econbiz.de/10003856017

Technical innovation and 3.5 mobile phone generation: Lessons from Korea

Lee, Bong Gyou; Kwak, Jeong Ho; Kim, Ki Youn; Kim, Seong Jin - In: Telecommunications Policy 33, 5-6, pp. 296-308

In 1996, the Korean mobile communication market was the first in the world to commercialize the code division multiple access (CDMA). Since then, the voice-based mobile phone market has continued to grow and has now reached near saturation. Having recognized the potential of the mobile data...

Persistent link: https://www.econbiz.de/10009199873