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Examining product quality and competitiveness via online reviews : an integrated approach of importance performance competitor analysis and Kano model
Kim, Su-Ah
;
Park, Sohyun
;
Kwak, Minjung
;
Kang, Changmuk
- In:
Journal of retailing and consumer services
82
(
2025
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015441237
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