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How Event Sponsors Are Really Identified: A (Baseball) Field Analysis - Think your sponsorship works? Think again. Sponsor identification responses, correct or incorrect, often ref...
Johar, Gita Venkataramani
;
Pham, Michel Tuam
; …
- In:
Journal of advertising research
46
(
2006
)
2
,
pp. 183-198
Persistent link: https://www.econbiz.de/10007379255
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