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~person:"Wehmeyer, Kai"
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Wehmeyer, Kai
Klein, Stefan
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Information systems and e-business management : ISeB
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Strategic channel alignment : an analysis of the configuration of physical and virtual marketing channels
Müller-Lankenau, Claas
;
Wehmeyer, Kai
;
Klein, Stefan
- In:
Information systems and e-business management : ISeB
4
(
2006
)
2
,
pp. 187-216
Persistent link: https://www.econbiz.de/10003322038
Saved in:
2
Serving customers in a hybrid world : multi-channel strategies in retailing
Müller-Lankenau, Claas
;
Wehmeyer, Kai
;
Klein, Stefan
- In:
Managing business in a multi-channel world : success …
,
(pp. 183-203)
.
2005
Persistent link: https://www.econbiz.de/10003121050
Saved in:
3
Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels
Mueller-Lankenau, Claas
;
Wehmeyer, Kai
;
Klein, Stefan
- In:
Information systems and e-business management : ISeB
4
(
2006
)
2
,
pp. 187-216
Persistent link: https://www.econbiz.de/10008222638
Saved in:
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