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~subject:"Mobilkommunikation"
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Mobilkommunikation
Beziehungsmarketing
7
Relationship marketing
7
Finanzdienstleistung
6
Social Web
5
Social web
5
Customer relationship management
4
Daten
4
Datenqualität
4
Financial services
4
Kundenwert
4
Messung
4
Controlling
3
Customer value
3
Data quality
3
Design science
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Deutschland
3
Germany
3
Kundenmanagement
3
Measurement
3
Qualitätsmanagement
3
Theorie
3
Theory
3
Artificial intelligence
2
Bibliometrics
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Bibliometrie
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E-commerce
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Electronic Commerce
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Experiment
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Field experiment
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Financial Services
2
Human-machine collaboration
2
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Literature review
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Management information system
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Management-Informationssystem
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Metrik
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Mobile communications
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Netzeffekt
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German
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Heinrich, Bernd
2
Klier, Mathias
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Digital Controlling & Simple Finance : die Zukunft der Unternehmenssteuerung
1
Journal of business economics : JBE
1
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ECONIS (ZBW)
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Datenqualität von Big Data als Erfolgsfaktor im Customer Relationship Management
Klier, Mathias
;
Heinrich, Bernd
- In:
Digital Controlling & Simple Finance : die Zukunft der …
,
(pp. 13-24)
.
2016
Persistent link: https://www.econbiz.de/10011544780
Saved in:
2
Ein Optimierungsansatz für ein Datenqualitätsmanagement und seine praktische Anwendung bei Kundenkampagnen
Heinrich, Bernd
;
Klier, Mathias
- In:
Journal of business economics : JBE
76
(
2006
)
6
,
pp. 559-587
Persistent link: https://www.econbiz.de/10003334836
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