Miller, Caitlyn A.; Albers-Miller, Nancy D.; Knotts, Tami L. - In: Young Consumers 19 (2018) 3, pp. 267-279
Purpose: Both television and movie rating systems are used to inform parents, caregivers and prospective viewers about the content which will appear in a program. While rating systems are fallible, they do provide information prior to viewing. Unfortunately, television advertisements are not...