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Why CRM fails : and how to fix it
Maklan, Stan
;
Knox, Simon
;
Peppard, Joe
- In:
MIT sloan management review
52
(
2010/11
)
4
,
pp. 77-85
Persistent link: https://www.econbiz.de/10009267464
Saved in:
2
CUSTOMER SERVICE - Why CRM Fails — And How to Fix It
Maklan, Stan
;
Knox, Simon
;
Peppard, Joe
- In:
MIT sloan management review
52
(
2011
)
4
,
pp. 77-87
Persistent link: https://www.econbiz.de/10009180057
Saved in:
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