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~subject:"Brand management"
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Brand management
Beziehungsmarketing
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Knox, Simon
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Frow, Pennie
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Maxwell, Rachael
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Storbacka, Kaj
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Journal of business research : JBR
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Journal of marketing management : MM
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Co-creating brands : diagnosing and designing the relationship experience
Payne, Adrian
;
Storbacka, Kaj
;
Frow, Pennie
;
Knox, Simon
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 379-389
Persistent link: https://www.econbiz.de/10003840072
Saved in:
2
Motivating employees to "live the brand" : a comparative case study of employer brand attractiveness within the firm
Maxwell, Rachael
;
Knox, Simon
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 893-907
Persistent link: https://www.econbiz.de/10003902354
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