Ozturk, Mehmet A.; Kocak, Settar - In: International Journal of Sports Marketing and Sponsorship 5 (2004) 4, pp. 38-51
The purpose of this study was to investigate the impact of sponsorship on companies that supported the 2002 Winter Paralympics. The aim of the study was to find out whether sponsorship was related to positive cumulative abnormal returns on the stocks of selected companies. Specifically, was...
