Alcohol, after tobacco, is the second most important cause of cancers, the second leading cause of death worldwide. WHO, in addition to calling on governments to strengthen implementation of high- impact cost-effective policy options to reduce the harm done by alcohol, calls on alcohol producers...

Alcohol is one of the main risk factors for ill health in the European Union. As part of a broader public health and alcohol policy, evidence shows that health warnings on alcoholic beverages can raise awareness and contribute to the reduction of alcohol-related health and social harm. At...

Purpose Alcohol availability is strongly related to excessive alcohol consumption. This study aims to examine social marketing’s response to concerns about retailers’ noncompliance with the minimum legal drinking age (MLDA) law by proposing and evaluating a social marketing intervention...