Does your company have consumer data it isn’t legally authorized to possess? Don’t be too quick to answer. Many ethical, lawfully-managed businesses do have such data and it comes from a surprising source: their customers, who inadvertently share the personal data of their peers, such as...

1. Rewiring our thinking on sponsorship -- 2. The business of sponsorship -- 3. Process of selecting a sponsorship property -- 4. Process of selling a sponshorship property -- 5. Creativity in sponshorship -- 6. Ethical issues in sponsorship -- 7. Legal principles of sponsorship -- 8. Ambush...