Markovic, Suzana; Raspor, Sanja; Car, Tomislav; Komsic, … - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2012)
In the competitive hotel industry the content of hotel websites has an important role in achieving and maintaining business success and profitability. The purpose of this study is to analyze the websites of a selected group of hotels (three, four and five star) by applying content analysis by...