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  • Search: person:"Kong, Lingwen"
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Year of publication
Subject
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China 2 Aktiengesellschaft 1 Brand 1 Brand experience 1 Brand image 1 Brand management 1 Competitive pressure 1 Consumer behaviour 1 Consumer brand equity 1 Elderly people 1 Environmental management 1 Environmental technology 1 Experiential branding 1 Firm performance 1 Green innovation 1 Green reputation 1 Hedonic and utilitarian consumption 1 Innovation 1 Intergenerational influence 1 Konsumentenverhalten 1 Listed company 1 Markenartikel 1 Markenführung 1 Markenimage 1 Older consumers 1 Peer effect 1 Social group 1 Soziale Gruppe 1 Umweltmanagement 1 Umwelttechnik 1 Unternehmenserfolg 1 Ältere Menschen 1
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Undetermined 2
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Kong, Lingwen 2 He, Chao 1 Li, Yanxi 1 Lin, Haifen 1 Shahzad, Mohsin 1 Xu, Runxiang 1 Zheng, Supeng 1
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Published in...
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Finance research letters 1 The journal of brand management : an international journal 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Crafting lasting bonds : unveiling the impact of brand experience on enhancing elderly consumer-based brand equity in the thriving Chinese digital phone market
Zheng, Supeng; Lin, Haifen; Shahzad, Mohsin; Kong, Lingwen - In: The journal of brand management : an international journal 32 (2025) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10015192499
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Cover Image
Peer effects of corporate green innovation : evidence from China's listed firms
Xu, Runxiang; He, Chao; Li, Yanxi; Kong, Lingwen - In: Finance research letters 61 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014490992
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