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Crafting lasting bonds : unveiling the impact of brand experience on enhancing elderly consumer-based brand equity in the thriving Chinese digital phone market
Zheng, Supeng
;
Lin, Haifen
;
Shahzad, Mohsin
;
Kong, Lingwen
- In:
The journal of brand management : an international journal
32
(
2025
)
1
,
pp. 17-33
Persistent link: https://www.econbiz.de/10015192499
Saved in:
2
Peer effects of corporate green innovation : evidence from China's listed firms
Xu, Runxiang
;
He, Chao
;
Li, Yanxi
;
Kong, Lingwen
- In:
Finance research letters
61
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014490992
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