Search Results - person:"Koo, Jayoung"

Femvertising of luxury brands : Message concreteness, authenticity, and involvement

Park, Minjung; Koo, Jayoung; Kim, Do Yuon - In: Journal of global fashion marketing : JGfM 14 (2023) 3, pp. 243-262

Persistent link: https://www.econbiz.de/10014291543

Don't put all your green eggs in one basket : examining environmentally friendly sub-branding strategies

Koo, Jayoung; Loken, Barbara - In: Business ethics, the environment & responsibility 31 (2022) 1, pp. 164-176

Persistent link: https://www.econbiz.de/10012795278

Don’t put all your green eggs in one basket : Examining environmentally friendly sub‐branding strategies

Koo, Jayoung; Loken, Barbara - In: Business Ethics, the Environment & Responsibility 31 (2021) 1, pp. 164-176

Persistent link: https://www.econbiz.de/10012809297

Going up or down? : effects of power deprivation on luxury consumption

Koo, Jayoung; Im, Hyunjoo - In: Journal of retailing and consumer services 51 (2019), pp. 443-449

Persistent link: https://www.econbiz.de/10012115173

Co-design visual merchandising in 3D virtual stores : a facet theory approach

Wu, Juanjuan; Kim, Angella; Koo, Jayoung - In: International journal of retail & distribution management 43 (2015) 6, pp. 538-560

Persistent link: https://www.econbiz.de/10011388058

Co-design visual merchandising in 3D virtual stores: a facet theory approach

Wu, Juanjuan; Kim, Angella; Koo, Jayoung - In: International Journal of Retail & Distribution Management 43 (2015) 6, pp. 538-560

Purpose – The purpose of this paper is to discover user-generated visual merchandising (VM) directives that could guide VM in physical stores as well as shed light on future development of customizable virtual stores for online retailing. Design/methodology/approach – Applying a facet theory...

Persistent link: https://www.econbiz.de/10014804308