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~isPartOf:"Legends in marketing"
~person:"Sheth, Jagdish N."
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Search: person:"Kotler, Philip"
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Sheth, Jagdish N.
Kotler, Philip
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Legends in marketing
Legends in marketing series
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ECONIS (ZBW)
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Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
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Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
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