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~person:"Scheff, Joanne"
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Scheff, Joanne
Kotler, Philip
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Crisis in the arts : the marketing response
Scheff, Joanne
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717590
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2
Standing room only : strategies for marketing the performing arts
Kotler, Philip
;
Scheff, Joanne
-
1997
Persistent link: https://www.econbiz.de/10004263836
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3
SOCIAL ENTERPRISE: HOW THE ARTS CAN PROSPER THROUGH STRATEGIC COLLABORATIONS
Scheff, Joanne
;
Kotler, Philip
- In:
Harvard business review : HBR
74
(
1996
)
1
,
pp. 52-64
Persistent link: https://www.econbiz.de/10005989625
Saved in:
4
Crisis in the Arts: The Marketing Response
Scheff, Joanne
;
Kotler, Philip
- In:
California management review : CMR
39
(
1996
)
1
,
pp. 28-52
Persistent link: https://www.econbiz.de/10006632899
Saved in:
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