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~type_genre:"Aufsatz im Buch"
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Marketing
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Kotler, Philip
30
Haas, Maximilian
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Pförtsch, Waldemar A.
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Sponholz, Uwe
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Chernev, Alexander
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Keller, Kevin Lane
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H2H Marketing : Case Studies on Human-to-Human Marketing
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
The evolution of nonprofit marketing
3
Does marketing need reform? : fresh perspectives on the future
2
Kellogg on marketing : the marketing faculty of the kellog school of management
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Nonprofit marketing : sectoral applications
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Macromarketing - a global focus ; Vol. 4
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
Peter F. Drucker's next management : new institutions, new theories and practices
1
Rethinking the future : so sehen Vordenker die Zukunft von Unternehmen
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
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1
Marketing in the age of disruption
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014283140
Saved in:
2
The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 19-31)
.
2023
Persistent link: https://www.econbiz.de/10014283143
Saved in:
3
H2H mindset in H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 81-91)
.
2023
Persistent link: https://www.econbiz.de/10014322296
Saved in:
4
The new paradigm : H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 3-54)
.
2023
Persistent link: https://www.econbiz.de/10014322195
Saved in:
5
H2H brand management and trust
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 117-124)
.
2023
Persistent link: https://www.econbiz.de/10014322302
Saved in:
6
Rethinking operative marketing : the H2H process
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 143-154)
.
2023
Persistent link: https://www.econbiz.de/10014322311
Saved in:
7
Establishing resonance between companies, people, and the environment
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 181-194)
.
2023
Persistent link: https://www.econbiz.de/10014322317
Saved in:
8
Branding in B2B firms
Keller, Kevin Lane
;
Kotler, Philip
- In:
Handbook of business-to-business marketing
,
(pp. 208-225)
.
2012
Persistent link: https://www.econbiz.de/10009500169
Saved in:
9
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
10
Peter Drucker: the grandfather of modern marketing
Kotler, Philip
- In:
Peter F. Drucker's next management : new institutions, …
,
(pp. 123-134)
.
2010
Persistent link: https://www.econbiz.de/10003965068
Saved in:
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