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~type_genre:"Aufsatz im Buch"
~person:"Keller, Kevin Lane"
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Keller, Kevin Lane
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Does marketing need reform? : fresh perspectives on the future
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Handbook of business-to-business marketing
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Branding in B2B firms
Keller, Kevin Lane
;
Kotler, Philip
- In:
Handbook of business-to-business marketing
,
(pp. 208-225)
.
2012
Persistent link: https://www.econbiz.de/10009500169
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2
Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
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