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~person:"Dorotic, Matilda"
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Dorotic, Matilda
Krafft, Manfred
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EXECUTIVE SUMMARY: INVOLVING CONSUMERS IN NEW PRODUCT DEVELOPMENT
Hoyer, Wayne D
;
Chandy, Rajesh
;
Dorotic, Matilda
; …
- In:
Business strategy review
22
(
2011
)
4
,
pp. 74-75
Persistent link: https://www.econbiz.de/10009803181
Saved in:
2
Consumer cocreation in new product development
Hoyer, Wayne D.
;
Chandy, Rajesh K.
;
Dorotic, Matilda
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 283-296
Persistent link: https://www.econbiz.de/10008652117
Saved in:
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