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~type_genre:"Aufsatz im Buch"
~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Beziehungsmarketing
13
Relationship marketing
13
Außendienst
6
Deutschland
6
Field sales force
6
Germany
6
Direct marketing
5
Direktmarketing
5
Theorie
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Theory
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Customer satisfaction
4
Kundenzufriedenheit
4
Marketing management
4
Marketingmanagement
4
Preismanagement
4
Pricing strategy
4
Consumer behaviour
3
Konsumentenverhalten
3
Selling
3
Verkauf
3
Agency theory
2
B-to-B-Marketing
2
Business-to-business marketing
2
Competence
2
Customer value
2
Estimation
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Handel
2
International market entry
2
Kompetenz
2
Kundenwert
2
Lieferantenmanagement
2
Physical distribution
2
Prinzipal-Agent-Theorie
2
Schätzung
2
Supplier relationship management
2
Trade
2
Vertrieb
2
1950-1984
1
1992-2001
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Aufsatz im Buch
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Krafft, Manfred
2
Hesse, Jürgen
1
Mantrala, Murali K.
1
Mierdorf, Zygmunt
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Peters, Kay
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International direct marketing : principles, best practices, marketing facts
1
Retailing in the 21st century : current and future trends
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ECONIS (ZBW)
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Retailing in the global world : case study of Metro Cash & Carry
Mierdorf, Zygmunt
;
Mantrala, Murali K.
;
Krafft, Manfred
- In:
Retailing in the 21st century : current and future trends
,
(pp. 31-42)
.
2010
Persistent link: https://www.econbiz.de/10003936870
Saved in:
2
Borderless direct marketing? : status quo, trends and outlook
Hesse, Jürgen
;
Krafft, Manfred
;
Peters, Kay
- In:
International direct marketing : principles, best …
,
(pp. 3-40)
.
2007
Persistent link: https://www.econbiz.de/10003600742
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