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~type_genre:"Aufsatz im Buch"
~subject:"Internationaler Markteintritt"
~subject:"Customer value"
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Internationaler Markteintritt
Customer value
Beziehungsmarketing
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Krafft, Manfred
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of research on customer equity in marketing
1
International direct marketing : principles, best practices, marketing facts
1
Retailing in the 21st century : current and future trends
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ECONIS (ZBW)
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1
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
2
Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen
Krafft, Manfred
;
Götz, Oliver
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 213-246)
.
2011
Persistent link: https://www.econbiz.de/10008857601
Saved in:
3
Retailing in the global world : case study of Metro Cash & Carry
Mierdorf, Zygmunt
;
Mantrala, Murali K.
;
Krafft, Manfred
- In:
Retailing in the 21st century : current and future trends
,
(pp. 31-42)
.
2010
Persistent link: https://www.econbiz.de/10003936870
Saved in:
4
Borderless direct marketing? : status quo, trends and outlook
Hesse, Jürgen
;
Krafft, Manfred
;
Peters, Kay
- In:
International direct marketing : principles, best …
,
(pp. 3-40)
.
2007
Persistent link: https://www.econbiz.de/10003600742
Saved in:
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