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~subject:"Consumer behaviour"
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Consumer behaviour
Brand loyalty
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Consumer behavior
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Advertising
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Advertising effects
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Ethnic group
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Krishen, Anjala Selena
2
Berezan, Orie
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Bui, M̃y
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Raab, Carola
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Tanford, Sarah
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
2
Fear advertisements : influencing consumers to make better health decisions
Krishen, Anjala Selena
;
Bui, M̃y
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10011546645
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