Purpose: The Covid-19 pandemic and the related closures and lockdowns have changed how consumers shop for products and how they consume them. In this paper, the authors focus on how customers' journeys from the awareness stage down to purchase and loyalty stages have been impacted by the...

This dissertation focuses on online search as a measure of consumer interest. Internet use is at an all-time high in the United States, and according to the Pew Internet & American Life Project, 91% of Internet users use search engines to find information. Consumers' choices of search terms are...

Prior research has shown that consumer online search can serve as an indicator of consumers’ general interest. However, it has not yet differentiated between consumers’ category- and product-level interest. This article argues that online search volume for terms submitted to search engines...