Green marketing is also termed as environmental marketing or ecological marketing. According to the American Marketing Association, “marketing of products that are presumed to be environmentally safe is called as Green Marketing”. Green or environment friendly products like low power...

The study assesses the impact of green washing on the users of cosmetic products in Madurai district. It is based on primary data collected from the respondents using interview schedule method of data collection. The paper presents the results of a survey of female users of cosmetic products in...

This paper presents the result of a survey of 125 SHG members in Kuthenkully, in Tirunelveli district. The study has looked into the impact of microfinance on SHGs and the problems encountered by SHG members in availing microfinance. Additionally, the socio-economic profile of the respondents...

Green marketing is also termed as environmental marketing or ecological marketing. According to the American Marketing Association, “marketing of products that are presumed to be environmentally safe is called as Green Marketing”. Green or environment friendly products like low power...

The COVID-19 pandemic forces educational institutions in and around the country, to make its courses available online. The pandemic is making it less possible for professors to physically be available in classrooms. With each level of education, facing its own challenges in the midst of the...

Sustainability is meeting the present needs without affecting the needs of future generations meeting their own needs. The present study aims to investigate the applications of Green HRM in Corporate Sustainability (CS) and examines how green Human Resource Management facilitates firms in...

Sustainability is that which meets present needs without compromising the ability of future generations to meet their own needs. Excelling in production operations, plays a significant role when firms want to acquire a competitive edge. The present study aims to investigate the structural...

The study aims to assess the impact of test drive marketing on the buying behavior of customers, with special reference to two wheelers in Coimbatore city. The global market for two wheelers has shown a tremendous growth over the past decade. With an annual sale of 4.3 million units, the Indian...