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  • Search: person:"Kumar, Rishi Kant"
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Year of publication
Subject
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Social Web 2 Social web 2 Attitude toward the influencer 1 B-to-B-Marketing 1 B2B branding 1 Bibliometrics 1 Bibliometrie 1 Brand management 1 Business start-up 1 Business to business 1 Business-to-business marketing 1 Consumer attitudes 1 Consumer behaviour 1 Content marketing 1 Entrepreneurial orientation 1 Entrepreneurship 1 Entrepreneurship approach 1 Extended theory of planned behaviour 1 Familienunternehmen 1 Family business 1 Fashion 1 Fashion influencers 1 Industrial marketing 1 Influencer 1 Influencer marketing 1 Innovation 1 Internet marketing 1 Kaufentscheidung 1 Konsumentenverhalten 1 Lieferantenmanagement 1 Markenführung 1 Marketing 1 Marketing management 1 Marketingmanagement 1 Mode 1 Online-Marketing 1 Ownership 1 Purchase decision 1 Purchase intentions 1 Sales management 1
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Undetermined 4
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
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English 4
Author
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Kumar, Rishi Kant 3 Dubey, Amlendu Kumar 2 Jaiswal, Deepak 1 Kant, Rishi 1 Kumar, Audhesh 1 Kumar, Prashant 1 Rana, Nripendra P. 1 Sarraf, Shagun 1 Tiwari, Archana 1 Tiwary, Nishant Kumar 1
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Published in...
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Journal of Asia Business Studies 2 Journal of business research : JBR 1 Journal of fashion marketing and management 1
Source
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ECONIS (ZBW) 3 Other ZBW resources 1
Showing 1 - 4 of 4
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Impact of fashion influencers on consumers' purchase intentions : theory of planned behaviour and mediation of attitude
Tiwari, Archana; Kumar, Audhesh; Kant, Rishi; Jaiswal, … - In: Journal of fashion marketing and management 28 (2024) 2, pp. 209-225
Persistent link: https://www.econbiz.de/10014495516
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Family-owned enterprises and their role in entrepreneurial development : a bibliometric and content analysis of the literature
Kumar, Rishi Kant; Dubey, Amlendu Kumar - In: Journal of Asia Business Studies 16 (2022) 5, pp. 802-832
Persistent link: https://www.econbiz.de/10013362417
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Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar; Kumar, Rishi Kant; Sarraf, Shagun; … - In: Journal of business research : JBR 131 (2021), pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
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Cover Image
Family-owned enterprises and their role in entrepreneurial development : a bibliometric and content analysis of the literature
Kumar, Rishi Kant; Dubey, Amlendu Kumar - In: Journal of Asia Business Studies 16 (2021) 5, pp. 802-832
Purpose: Family business has been widely discussed in the literature. Still, a holistic approach summarizing the family business concept in entrepreneurship is fragmented to date. This paper aims to explore the multimedia view of family business research in entrepreneurship and finds the key...
Persistent link: https://www.econbiz.de/10012812011
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