Search Results - person:"Kumaraswamy, Anicham"

Demographic Characteristics of Consumers who Read Grocery Brochures Regularly and Those who are willing to Switch Supermarkets to Buy Advertised Specials: An Analysis.

Govindasamy, Ramu; Kumaraswamy, Anicham; Puduri, Venkata S. - Department of Agricultural, Food and Resource … - 2006

This study analyzed the influence of demographic and behavioral characteristics on the likelihood of a consumer to read food advertisements in grocery brochures and the likelihood of a consumer to shop at more than one store to purchase advertised specials. Overall, 73% and 46% of respondents...

Persistent link: https://www.econbiz.de/10005804748

An Analysis of Demographic Characteristics of Consumers Who Read Grocery Brochures Regularly and Those Who Are Willing to Switch Supermarkets to Buy Advertised Specials

Govindasamy, Ramu; Kumaraswamy, Anicham; Puduri, Venkata; … - In: Journal of food products marketing 13 (2007) 3, pp. 49-60

Persistent link: https://www.econbiz.de/10007792120