Search Results - person:"Kwon, Hyungil Harry"

An examination of Oliver’s product loyalty framework

Trail, Galen T.; James, Jeffrey D.; Kwon, Hyungil; … - In: International journal of sports marketing & sponsorship 17 (2016) 2, pp. 94-109

Persistent link: https://www.econbiz.de/10011578567

The mediating role of perceived value in two different price settings

Kwon, Hyungil Harry; Pyun, Do Young; Choi, Kyong Keun - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 176-188

Persistent link: https://www.econbiz.de/10010384215

The mediating role of perceived value in two different price settings

Kwon, Hyungil Harry; Pyun, Do Young; Choi, Kyong Keun - In: International Journal of Sports Marketing and Sponsorship 15 (2014) 3, pp. 27-39

This study investigates the mediating effect of perceived value in the relationship between team identification and purchase intention towards licensed apparel within two different price settings (market price and 40% above market price). Considering adaptation level theory, cognitive dissonance...

Persistent link: https://www.econbiz.de/10014811829

Testing models of motives and points of attachment among spectators in college football

Woo, Boyun; Trail, Galen T.; Kwon, Hyungil Harry; … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 1, pp. 38-53

Persistent link: https://www.econbiz.de/10009518021