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~person:"Di Nauta, Primiano"
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Service-Dominant Logic
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Service-dominant logic
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Di Nauta, Primiano
Löbler, Helge
69
Perlitz, Manfred
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Markgraf, Daniel
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Bode, Jürgen
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Brodie, Roderick J.
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Marketing theory
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S-D logic research directions and opportunities : the perspective of systems, complexity and engineering
Ng, Irene
;
Badinelli, Ralph D.
;
Polese, Francesco
;
Di …
- In:
Marketing theory
12
(
2012
)
2
,
pp. 213-217
Persistent link: https://www.econbiz.de/10009571596
Saved in:
2
S-D logic research directions and opportunities : the perspective of systems, complexity and engineering
Ng, Irene
;
Badinelli, Ralph
;
Polese, Francesco
;
Di …
- In:
Marketing theory
12
(
2012
)
2
,
pp. 213-217
Persistent link: https://www.econbiz.de/10010003921
Saved in:
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