Landwehr Jan R.; Labroo Aparna A.; Ellison Patricia C.; … - In: GfK Marketing Intelligence Review 5 (2013) 1, pp. 38-43
In many markets, design is one of the key factors in determining a product’s success. The present research offers insights into the role of design for the success of cars, and offers procedures to measure the quality of the designs objectively. The authors show that visual design plays a major...