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Search: person:"Lambert-Pandraud, Raphae͏̈lle"
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2002
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Lambert-Pandraud, Raphae͏̈lle
5
Laurent, Gilles
4
Lapersonne, Eric
1
Morel, Yves
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Journal of marketing
2
Les cahiers de recherche / HEC Paris
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Diversity in European marketing : text and cases
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ECONIS (ZBW)
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OLC EcoSci
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Fighting social isolation through a user-friendly mobile phone : Bazile Telecom
Lambert-Pandraud, Raphae͏̈lle
;
Morel, Yves
- In:
Diversity in European marketing : text and cases
,
(pp. 57-75)
.
2012
Persistent link: https://www.econbiz.de/10009531601
Saved in:
2
Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009237708
Saved in:
3
Tell me which perfume you wear, i'll tell you how old you are : modeling the impact of consumer age on product choice
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
-
2006
Persistent link: https://www.econbiz.de/10003740334
Saved in:
4
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
; …
- In:
Journal of marketing
69
(
2005
)
2
,
pp. 97-113
Persistent link: https://www.econbiz.de/10005922640
Saved in:
5
Age-induced decision shrinkage, another avenue to repeat purchase : the example of new automobiles
Laurent, Gilles
;
Lambert-Pandraud, Raphae͏̈lle
-
2002
Persistent link: https://www.econbiz.de/10001650100
Saved in:
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