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Search: person:"Lambillotte, Laetitia"
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Consumer behaviour
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Lambillotte, Laetitia
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Poncin, Ingrid
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Bart, Yakov
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Vanderdonckt, Jean
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Journal of interactive marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Customers facing companies' content personalisation attempts : paradoxical tensions, strategies and managerial insights
Lambillotte, Laetitia
;
Poncin, Ingrid
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 213-243
Persistent link: https://www.econbiz.de/10014299240
Saved in:
2
Enhancing playful customer experience with personalization
Lambillotte, Laetitia
;
Magrofuoco, Nathan
;
Poncin, Ingrid
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013366295
Saved in:
3
When does information transparency reduce downside of personalization? : role of need for cognition and perceived control
Lambillotte, Laetitia
;
Bart, Yakov
;
Poncin, Ingrid
- In:
Journal of interactive marketing
57
(
2022
)
3
,
pp. 393-420
Persistent link: https://www.econbiz.de/10015424209
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