Search Results - person:"Lazaros, Ntasis"

Sponsorship-linked marketing : sport consumers' attitudes and behaviors

Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: International journal of innovation and technology … 19 (2022) 5, pp. 1-22

Persistent link: https://www.econbiz.de/10014232392

Sponsorship, Covid-19 and mega sport events : the case of UEFA Euro 2020

Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: Sport, Business and Management : an international … 14 (2024) 2, pp. 211-235

Persistent link: https://www.econbiz.de/10014524820

Participant or spectator? : comprehending the sport sponsorship process from different perspectives

Koronios, Konstantinos; Thrassou, Alkis; Ntasis, Lazaros; … - In: EuroMed journal of business 19 (2024) 2, pp. 298-313

Persistent link: https://www.econbiz.de/10014557602

Online marketing during a global crisis : an exploration of sponsorship's effectiveness over the internet

Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: Journal for global business advancement : JGBA 16 (2023) 3, pp. 343-365

Persistent link: https://www.econbiz.de/10015057748

Not just intentions : predicting actual purchase behavior in sport sponsorship context

Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: Sport, Business and Management : an international … 12 (2022) 1, pp. 4-28

Persistent link: https://www.econbiz.de/10012880026

Unlocking the black box of sponsorship in participant-based sport

Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: Sport, Business and Management : an international … 12 (2022) 5, pp. 598-617

Persistent link: https://www.econbiz.de/10014317599

Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks

Ntasis, Lazaros; Kountzakis, Christos E.; Koronios, … - In: Developing digital marketing : relationship perspectives, (pp. 65-73). 2021

Persistent link: https://www.econbiz.de/10012585702

Sustainable entrepreneurship and marketing strategy : exploring the consumer "attitude-behavioural intention" gap in the sport sponsorship context

Konstantino, Koronios; Lazaros, Ntasis; Panagiotis, … - In: Entrepreneurial Innovation : Strategy and Competition …, (pp. 53-61). 2022

Persistent link: https://www.econbiz.de/10013342955

Chapter 4 Digital Marketing and Geopolitical Uncertainty in Banking Portfolio Management: Evidence for China Commercial Banks

Ntasis, Lazaros; Kountzakis, Christos E.; Koronios, … - In: Developing digital marketing : relationship perspectives, (pp. 65-73). 2021

The present study offers insight to the current literature regarding digital uncertainty and the hypothesis of portfolio optimisation by risk estimation index of the geopolitical risks (GPR). The examination investigates the effect of Geopolitical Risk Index which as of late was explored by...

Persistent link: https://www.econbiz.de/10015087110

The impact of COVID ‐19 on the technology sector : The case of TATA Consultancy Services

Ntasis, Lazaros; Koronios, Konstantinos; Pappas, Theodoros - In: Strategic Change 30 (2021) 2, pp. 137-144

Persistent link: https://www.econbiz.de/10012535633