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  • Search: person:"Le Tan Buu"
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Year of publication
Subject
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ASEAN + 3 1 Außenwirtschaftsförderung 1 Brand Equity 1 Brand equity 1 Brand image 1 Brand management 1 Consumer behaviour 1 Export 1 Export sector 1 Exportwirtschaft 1 Handelshemmnisse 1 International marketing 1 Internationales Marketing 1 KMU 1 Konsumentenverhalten 1 Markenführung 1 Markenimage 1 Markenwert 1 Marketing Communication 1 Marketing management 1 Marketingmanagement 1 Public Relations 1 Public relations 1 SME 1 SMEs 1 Soft Drinks 1 Soft drink 1 Softdrink 1 Sponsoring 1 Sponsorship 1 Trade barriers 1 Trade promotion 1 export performance 1 government support programs 1 perceived export barriers 1 perceived export stimuli 1 Öffentlichkeitsarbeit 1
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Online availability
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CC license 1 Free 1 Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Le Buu Tan 1 Le Dang Lang 1 Le Tan Buu 1 Mai Xuan Dao 1 Nguyen Van Hien 1
Published in...
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Cogent business & management 1 Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
Cover Image
Relationship among government export support, perceived export stimuli, barriers and export performance
Mai Xuan Dao; Le Buu Tan - In: Cogent business & management 11 (2024) 1, pp. 1-17
An increase in Vietnamese agricultural export performance can contribute to the decrease in trade deficit with ASEAN + 3. In order to achieve it, some factors affecting export performance should be studied. The research model is proposed to indicate the direct relationship between government...
Persistent link: https://www.econbiz.de/10014520105
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Cover Image
The role of sponsorship and public relations in brand equity creation : an exploratory of vietnamese consumers perception of soft drinks
Le Dang Lang; Le Tan Buu; Nguyen Van Hien - In: Journal of food products marketing : innovations in … 26 (2020) 6, pp. 385-400
Persistent link: https://www.econbiz.de/10012287136
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