Younsi, Hafida El; Lebert, Didier - Centre d'Économie de la Sorbonne, Université Paris 1 … - 2014
The aim of this paper is to identify the refocusing and diversification movements using the Markides (1993, 1995) and Whittington et al. (1999) methodology. Compared to these authors, a new “objective” method to assign firms to Rumelt's strategic categories is proposed and applied to...