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  • Search: person:"Leder, Helmut"
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Year of publication
Subject
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Product design 2 Produktgestaltung 2 Aesthetics 1 Bewertung 1 Brand 1 Brand image 1 Brand management 1 Consumer behaviour 1 Evaluation 1 Konsumentenverhalten 1 Markenartikel 1 Markenführung 1 Markenimage 1 Perception 1 Wahrnehmung 1 Ästhetik 1
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Type of publication
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Article 5
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Aufsatz im Buch 1 Book section 1
Language
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English 3 Undetermined 2
Author
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Leder, Helmut 5 Carbon, Claus-Christian 4 Hekkert, Paul 1 Jakesch, Martina 1 Kreuzbauer, Robert 1 Michael, Lars 1 Spingler, Mark 1 Zachhuber, Martina 1
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Published in...
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Research in engineering design : theory, applications, and concurrent engineering 2 Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen 2 Product experience 1
Source
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ECONIS (ZBW) 3 OLC EcoSci 2
Showing 1 - 5 of 5
Cover Image
Scenario-based touching: on the influence of top-down processes on tactile and visual appreciation
Jakesch, Martina; Zachhuber, Martina; Leder, Helmut; … - In: Research in engineering design : theory, applications, … 22 (2011) 3, pp. 143-153
Persistent link: https://www.econbiz.de/10009164418
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Product aesthetics
Hekkert, Paul; Leder, Helmut - In: Product experience, (pp. 259-285). 2008
Persistent link: https://www.econbiz.de/10014559951
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Design evaluation by combination of repeated evaluation technique and measurement of electrodermal activity
Carbon, Claus-Christian; Michael, Lars; Leder, Helmut - In: Research in engineering design : theory, applications, … 19 (2008) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10008140643
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Cover Image
Product-design perception and brand strength
Leder, Helmut; Carbon, Claus-Christian; Kreuzbauer, Robert - In: Thexis : Fachzeitschrift für Marketing ; … 24 (2007) 2, pp. 4-7
Persistent link: https://www.econbiz.de/10003456378
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Design evaluation: from typical problems to state-of-the-art solutions
Carbon, Claus-Christian; Leder, Helmut - In: Thexis : Fachzeitschrift für Marketing ; … 24 (2007) 2, pp. 33-37
Persistent link: https://www.econbiz.de/10003456424
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