Search Results - person:"Lee, Crystal T."

Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship

Shen, Yung-Cheng; Lee, Crystal T.; Lin, Wen-Ya - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 588-610

Persistent link: https://www.econbiz.de/10015062823

Exploring determinants of non-fungible token creators' engagement behaviors on metaverse-based NFT platforms : a multi-analytical SEM-IPMA method

Lee, Crystal T.; Shen, Yung-Cheng - In: Journal of business research : JBR 185 (2024), pp. 1-22

Persistent link: https://www.econbiz.de/10015147869

The AI humanness : how perceived personality builds trust and continuous usage intention

Hsieh, Sara H.; Lee, Crystal T. - In: The journal of product & brand management 33 (2024) 5, pp. 618-632

Persistent link: https://www.econbiz.de/10015165222

The AI humanness: how perceived personality builds trust and continuous usage intention

Hsieh, Sara H.; Lee, Crystal T. - In: Journal of Product & Brand Management 33 (2024) 5, pp. 618-632

Purpose The growing integration of artificial intelligence (AI) assistants and voice assistants provides a platform for AI to enter consumers’ everyday lives. As these voice assistants become ubiquitous, their widespread adoption underscores the need to understand how to create voice...

Persistent link: https://www.econbiz.de/10015352198

Resistance of facial recognition payment service : a mixed method approach

Lee, Crystal T.; Pan, Ling-Yen - In: The journal of services marketing 37 (2023) 3, pp. 392-407

Persistent link: https://www.econbiz.de/10014228985

Feeling psychologically close : examining the determinants of branded app engagement

Hsieh, Sara H.; Tseng, Timmy H.; Lee, Crystal T. - In: The journal of product & brand management 32 (2023) 4, pp. 566-581

Persistent link: https://www.econbiz.de/10014281355

Smile to pay : predicting continuous usage intention toward contactless payment services in the post-COVID-19 era

Lee, Crystal T.; Pan, Ling-Yen - In: International journal of bank marketing 41 (2023) 2, pp. 312-332

Persistent link: https://www.econbiz.de/10014267013

Success factors driving consumer reuse intention of mobile shopping application channel

Tseng, Timmy H.; Lee, Crystal T.; Huang, Hsiao-Ting; … - In: International journal of retail and distribution management 50 (2022) 1, pp. 76-99

Persistent link: https://www.econbiz.de/10012798303

Psychological empowerment and user satisfaction : investigating the influences of online brand community participation

Hsieh, Sara H.; Lee, Crystal T.; Tseng, Timmy H. - In: Information & management : the internat. journal of … 59 (2022) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10013259488

Values that drive desire : examining determinants of mobile promotion satisfaction

Hsieh, Sara H.; Lee, Crystal T. - In: International journal of retail and distribution management 50 (2022) 12, pp. 1458-1474

Persistent link: https://www.econbiz.de/10013407446