Search Results - person:"Lee, Doo-hee"

The effect of non-stereotypical gender role advertising on consumer evaluation

Chu, Kyounghee; Yi, Tu-hǔi; Kim, Ji Yoon - In: Social and environmental issues in advertising, (pp. 106-134). 2017

Persistent link: https://www.econbiz.de/10011591389

Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion

Choi, Jieun; Taylor, Charles Raymond; Lee, Doo-Hee - In: Journal of advertising research 57 (2017) 1, pp. 82-93

Persistent link: https://www.econbiz.de/10011707661

Do online brand communities help build and maintain relationships with consumers? : a network theory approach

Lee, Hyun Joung; Lee, Doo-hee; Taylor, Charles Raymond; … - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 213-227

Persistent link: https://www.econbiz.de/10009409559

The effect of non-stereotypical gender role advertising on consumer evaluation

Chu, Kyounghee; Lee, Doo-Hee; Kim, Ji Yoon - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 106-134

Persistent link: https://www.econbiz.de/10011547965

How Do Interaction Goals Drive the Negotiation Dance : A Cross-Cultural Analysis of Social Motives, Strategy Sequences, Joint Gains, and Negotiator Satisfaction

Liu, Meina; Zhu, Lin; Lee, Doo Hee - 2010

This study provides a sequential analysis of the bargaining interaction within and across two phases and examines how negotiators’ interaction goals influence both parties’ behavioral sequences over time, and their negotiation outcomes. Sixty-seven negotiation dyads (35 Chinese, 32...

Persistent link: https://www.econbiz.de/10014194867

Are banner advertisements in online games effective?

Yeu, Minsun; Yoon, Hee-sook; Taylor, Charles Raymond; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 241-250

Persistent link: https://www.econbiz.de/10009778515

Do online brand communities help build and maintain relationships with consumers? A network theory approach

Lee, Hyun Joung; Lee, Doo-Hee; Taylor, Charles R; Lee, … - In: The journal of brand management : an international journal 19 (2011) 3, pp. 213-228

Persistent link: https://www.econbiz.de/10009809125

Voluntary self-disclosure of information on the Internet : a multimethod study of the motivations and consequences of disclosing information on blogs

Lee, Doo-Hee; Im, Seunghee; Taylor, Charles Raymond - In: Psychology & marketing 25 (2008) 7, pp. 692-710

Persistent link: https://www.econbiz.de/10003748358

Voluntary self-disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing information on blogs

Lee, Doo-Hee; Im, Seunghee; Taylor, Charles R. - In: Psychology & marketing 25 (2008) 7, pp. 692

Persistent link: https://www.econbiz.de/10008068014

Introduction: New developments in E-commerce research

Taylor, Charles R.; Lee, Doo-Hee - In: Psychology & marketing 25 (2008) 7, pp. 565-567

Persistent link: https://www.econbiz.de/10008068022