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Search: person:"Lee, Jeonggyu"
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Consumer behaviour
4
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4
Advertising
2
Advertising effects
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Preismanagement
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Pricing strategy
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Werbewirkung
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Tipping
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Visual merchandising
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dynamic self-referencing
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ease of mental simulation
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ethicality
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green
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greenwashed
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price perceptions
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prior product experience
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static self-referencing
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Lee, Jeonggyu
4
Aggarwal, Anubhav
1
Bhatt, Siddharth
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Kim, Dong Hoo
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Kim, Young K.
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Korschun, Daniel
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Rafieian, Hoori
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Suri, Rajneesh
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Yim, Mark Yi-Cheon
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Asia marketing journal
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International journal of advertising : the review of marketing communications
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Journal of retailing and consumer services
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ECONIS (ZBW)
4
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1
The impact of model pose on consumer perceptions of price : a perceived-power perspective
Lee, Jeonggyu
;
Kim, Dong Hoo
- In:
Asia marketing journal
26
(
2024
)
3
,
pp. 145-155
Persistent link: https://www.econbiz.de/10015398987
Saved in:
2
How to easily facilitate consumers' mental simulation through advertising : the effectiveness of self-referencing image dynamics on purchase intention
Yim, Mark Yi-Cheon
;
Kim, Young K.
;
Lee, Jeonggyu
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 810-834
Persistent link: https://www.econbiz.de/10012623892
Saved in:
3
Do consumers use tipping to monitor service? : role of power and embarrassment
Lee, Jeonggyu
;
Aggarwal, Anubhav
;
Rafieian, Hoori
; …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-6
Persistent link: https://www.econbiz.de/10012389990
Saved in:
4
When consumers penalize not so green products
Lee, Jeonggyu
;
Bhatt, Siddharth
;
Suri, Rajneesh
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10011970170
Saved in:
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