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  • Search: person:"Lee, Jin Won"
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Year of publication
Subject
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Advertising 1 Advertising effects 1 Brand 1 Brand image 1 Competition 1 Competitive actions 1 Competitive strategy 1 Competitor ties 1 Consumer behaviour 1 Cooperation with competitors 1 Entrepreneurial risk-taking 1 Experiment 1 Firm performance 1 Innovation 1 Innovation management 1 Innovationsmanagement 1 Innovative performance 1 Inter-firm cooperation 1 International competition 1 Internationaler Wettbewerb 1 Japan 1 Konsumentenverhalten 1 Korea <Republik> 1 Kriegsmassnahmen gegen feindliches Vermögen 1 Markenartikel 1 Markenimage 1 Market orientation 1 Marketing management 1 Marketingmanagement 1 Meeresküstengewässer 1 Rival-benefiting effect of advertising 1 Unternehmenserfolg 1 Unternehmenskooperation 1 Volksgruppen koreanische 1 Werbewirkung 1 Werbung 1 Wettbewerb 1 Wettbewerbsstrategie 1 advertising effect 1 brand status 1
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Online availability
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Undetermined 2
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Aufsatz im Buch 1 Book section 1
Language
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English 3 Undetermined 1
Author
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Lee, Jin Won 3 Guo, Zhaoyang 1 Kim, Hee-Woong 1 Kim, Ho 1 Kim, Sang Yong 1 Lee, Han-Chan 1 Lee, So-Hyun 1 Park, Jin-Won 1 Song, Tae Ho 1 Yuan, Xina 1
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Published in...
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Asia Pacific journal of management 1 Innovation in the high-tech economy 1 International journal of advertising : the review of marketing communications 1 Koreana quarterly : a Korean affairs review 1
Source
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ECONIS (ZBW) 4
Showing 1 - 4 of 4
Cover Image
Good connections with rivals may weaken a firm's competitive practices : the negative effect of competitor ties on market orientation practices and innovative performance
Yuan, Xina; Guo, Zhaoyang; Lee, Jin Won - In: Asia Pacific journal of management 37 (2020) 3, pp. 693-718
Persistent link: https://www.econbiz.de/10012271763
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Rival-benefiting effect of advertising : experimental extension and empirical investigation
Song, Tae Ho; Kim, Sang Yong; Kim, Ho; Lee, Jin Won - In: International journal of advertising : the review of … 38 (2019) 4, pp. 603-627
Persistent link: https://www.econbiz.de/10012200300
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Cover Image
A study on smart work center
Lee, Han-Chan; Lee, So-Hyun; Park, Jin-Won; Kim, Hee-Woong - In: Innovation in the high-tech economy, (pp. 103-114). 2013
Persistent link: https://www.econbiz.de/10010384874
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Cover Image
Brief survey of Korean-Japanese relations : (Post-war period)
Lee, Jin Won - In: Koreana quarterly : a Korean affairs review 1 (1959) 1, pp. 64-85
Persistent link: https://www.econbiz.de/10002464535
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