Search Results - person:"Lefaix‐Durand, Aurelia"

Comparing customer and supplier perceptions of value offerings : an exploratory assessment

Lefaix-Durand, Aurélia; Kozak, Robert - In: Journal of business market management : jbm 4 (2010) 3, pp. 129-150

Persistent link: https://www.econbiz.de/10008668820

Comparing customer and supplier perceptions of value offerings : an exploratory assessment

Lefaix-Durand, Aurélia; Kozak, Robert - In: Journal of business market management : jbm 4 (2010) 3, pp. 129-150

Persistent link: https://www.econbiz.de/10009037776

Extending relationship value: observations from a case study of the Canadian structural wood products industry

Lefaix‐Durand, Aurelia; Kozak, Robert; Beauregard, Robert - In: Journal of Business & Industrial Marketing 24 (2009) 5/6, pp. 389-407

Purpose – The purpose of this paper is to present how the construct of relationship value (RV) has the potential to help suppliers understand how to create superior value in their customer relationships and ultimately improve their competitiveness. Nowhere is this truer than in the Canadian...

Persistent link: https://www.econbiz.de/10014842972

Integrating transactional and relational exchange into the study of exchange orientation in customer relationships

Lefaix-Durand, Aurélia; Kozak, Robert - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 1003-1025

Persistent link: https://www.econbiz.de/10003902415

Extending relationship value : observations from a case study of the Canadian structural wood products industry

Lefaix-Durand, Aurelia; Kozak, Robert; Beauregard, Robert; … - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 389-407

Persistent link: https://www.econbiz.de/10009524495

Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firm

Lefaix-Durand, Aurélia; Kozak, Robert - In: Journal of marketing management : MM 25 (2009) 9, pp. 893-908

Persistent link: https://www.econbiz.de/10008341115

Extending relationship value: observations from a case study of the Canadian structural wood products industry

Lefaix-Durand, Aurelia; Kozak, Robert; Beauregard, Robert; … - In: The journal of business & industrial marketing 24 (2009) 5-6, pp. 389-407

Persistent link: https://www.econbiz.de/10008326541

Integrating transactional and relational exchange into the study of Exchange Orientation in customer relationships

Lefaix-Durand, Aurelia; Kozak, Robert - In: Journal of marketing management : MM 25 (2009) 9, pp. 1003-1026

Persistent link: https://www.econbiz.de/10008440492

Relations interorganisationnelles et création de valeur. Synthèse et perspectives

Lefaix-Durand, Aurélia; Poulin, Diane; Beauregard, Robert - In: Revue française de gestion : hommes et techniques (2006) 164, pp. 205-228

Persistent link: https://www.econbiz.de/10007947062