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Journal of marketing research : JMR
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The best of both worlds? : effects of attribute-induced goal conflict on consumption of healthful indulgences
Belei, Nina
;
Geyskens, Kelly
;
Goukens, Caroline
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 900-909
Persistent link: https://www.econbiz.de/10009688781
Saved in:
2
The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences
Belei, Nina
;
Geyskens, Kelly
;
Goukens, Caroline
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 900-909
Persistent link: https://www.econbiz.de/10010051937
Saved in:
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