Baron, P.J.; Cowie, W.J.G.; Hughes, D.R.; Lesser, D. - In: European Journal of Marketing 5 (1971) 2, pp. 36-44
Aims by means of a survey carried out in North East England, to measure the relevant attitudes to lamb and establish criteria for changing both these attitudes and actual buying behaviour. Examines the promotional strategies which could be used by marketing managers to check declining sales....
