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Beyond likes : the persuasive potential of romantic parasocial relationships with influencers
Breves, Priska L.
;
Liebers, Nicole T.
;
Meijers, Marijn H. C.
- In:
International journal of advertising : the review of …
44
(
2025
)
4
,
pp. 651-673
Persistent link: https://www.econbiz.de/10015531724
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