Search Results - person:"Lin, Cathy S."

The effects of framing messages and cause-related marketing on backing intentions in reward-based crowdfunding

Kuo, Ying-Feng; Lin, Cathy S.; Liu, Li-Te - In: Journal of retailing and consumer services 64 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013209518

Why do people intend to back crowdfunding projects? : a perspective on social cognitive theory

Kuo, Ying-Feng; Lin, Cathy S.; Wu, Chung-Hsien - In: Journal of electronic commerce research : JECR 21 (2020) 3, pp. 180-196

Persistent link: https://www.econbiz.de/10012296015

Exploring antecedents of online group-buying : social commerce perspective

Lin, Cathy S.; Wu, Sheng - In: Human systems management : HSM 34 (2015) 2, pp. 133-147

Persistent link: https://www.econbiz.de/10011316590

An empirical investigation of online users' keyword ads search behaviours

Wu, Sheng; Lin, Cathy S.; Lin, Jean - In: Online Information Review 35 (2011) 2, pp. 177-193

Purpose – This paper intends to examine the antecedents of perceived creativity and flow experience in order to understand how consumers' advertisement keywords browsing influences their searching intentions and/or behaviours regarding purchase. In addition, it aims to consider two kinds of...

Persistent link: https://www.econbiz.de/10014966073

Assessing Gender Differences in Computer Professionals’ Self-Regulatory Efficacy Concerning Information Privacy Practices

Kuo, Feng-Yang; Lin, Cathy S.; Hsu, Meng-Hsiang - In: Journal of business ethics : JOBE 73 (2007) 2, pp. 145-160

Persistent link: https://www.econbiz.de/10007728664

Integrating perceived playfulness into expectation-confirmation model for web portal context

Lin, Cathy S.; Wu, Sheng; Tsai, Ray J. - In: Information & management : the internat. journal of … 42 (2005) 5, pp. 683-694

Persistent link: https://www.econbiz.de/10008356189