Search Results - person:"Lin, Chih-Huang"

Did you mean: person:"Lin, chin-Huang" (10 results)

The CSR spillover effect on consumer responses to advertised reference price promotion

Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences 12 (2022) 1, pp. 1-13

This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution...

Persistent link: https://www.econbiz.de/10014332980

The CSR spillover effect on consumer responses to advertised reference price promotion

Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10012817828

Effect of Reciprocity on Well-being in Interpersonal Marketing Relationships: An Interview Study

Pervan, Simon J; Bove, Liliana L; Johnson, Lester W; … - In: International journal of management 28 (2011) 1, pp. 185-185

Persistent link: https://www.econbiz.de/10008885703