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Extra coupons and unexpected loss : the effect of unstackable coupons on consumer purchases and satisfaction
Gu, Chenyan
;
Jia, Shuyue
;
Li, Litong
;
Chen, Jiahan
; …
- In:
Psychology & marketing
42
(
2025
)
7
,
pp. 1725-1740
Persistent link: https://www.econbiz.de/10015464056
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