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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of retail & distribution management
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Journal of advertising : official publication of the American Academy of Advertising
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A stakeholder approach to corporate social responsibility : pressures, conflicts, and reconciliation
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British Food Journal: Volume 115, Issue 10
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Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
2
Why pass on viral messages? Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10007739030
Saved in:
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