Purpose – Mass customization (MC) is one of the changes for the US apparel industry that will provide a competitive advantage and offer products needed by consumers. However, as the points of customization and their extent of customization characterize business models including the process...

The apparel design process involves gathering and analysing information on fashion trends, markets and past line sales and editing ideas for successful combinations of fabric, style and price. These ideas are the result of creativity. Creativity is most often modelled as a problem‐solving...

This paper follows a previous paper which was published in Volume 5 Number 3 describing how a pattern language focusing on the initial creative phase of the apparel design process can be useful for innovation management. The patterns define the links between marketing and design knowledge,...