Benito-Ostolaza, Juan M.; Sanchis-Llopis, Juan A. - Departament d'Estructura Econòmica, Facultad de Economía - 2013
Strategic behavior is crucial for strong firm performance, especially in competitive environments. Thus, designing a good strategy is a key issue for firms. Designing a strategy requires a combination of strategic thinking—which involves analyzing a firm’s strategic environment, defining a...