Search Results - person:"Lodish, Leonard M."

Traditional and IS-Enabled Customer Acquisition on the Internet

Choi, Jeonghye; Bell, David R.; Lodish, Leonard M. - In: Management Science 58 (2012) 4, pp. 754-769

Geographic variation in consumer use of Internet retailers is partly explained by variation in offline shopping costs. Explanations for geographic variation in the efficacy of different customer acquisition methods including traditional methods of offline word-of-mouth (WOM) and magazine...

Persistent link: https://www.econbiz.de/10010990479

Traditional and IS-enabled customer acquisition on the internet

Choi, Jeonghye; Bell, David R.; Lodish, Leonard M. - In: Management science : journal of the Institute for … 58 (2012) 4, pp. 754-769

Persistent link: https://www.econbiz.de/10009549638

Traditional and IS-Enabled Customer Acquisition on the Internet

Choi, Jeonghye; Bell, David R.; Lodish, Leonard M. - In: Management science : journal of the Institute for … 58 (2012) 4, pp. 754-770

Persistent link: https://www.econbiz.de/10009961797

Commentary--When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness

Lodish, Leonard M.; Americus Reed, II - In: Marketing Science 30 (2011) 3, pp. 405-408

In a very intriguing and groundbreaking study, Goldfarb and Tucker [Goldfarb, A., C. Tucker. 2011. Online display advertising: Targeting and obtrusiveness. Marketing Sci. 30(3) 389-404] show that online advertising targeting and obtrusiveness boost purchase intent independently, but not jointly....

Persistent link: https://www.econbiz.de/10009218466

Implications of "online display advertising : targeting and obtrusiveness"

Goldfarb, Avi; Tucker, Catherine - In: Marketing science 30 (2011) 3, pp. 413-415

Persistent link: https://www.econbiz.de/10009160804

When is less more, and how much more? : thoughts on the psychological and economic implications of online targeting and obtrusiveness

Lodish, Leonard M.; Reed II, Americus - In: Marketing science 30 (2011) 3, pp. 405-408

Persistent link: https://www.econbiz.de/10009160814

Commentary-When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness

Lodish, Leonard M.; Reed, Americus - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 405-409

Persistent link: https://www.econbiz.de/10009028890

Search versus word-of-mouth : how local environments affect new buyer acquisition online

Choi, Jeonghye; Bell, David R.; Lodish, Leonard M. - 2009

Persistent link: https://www.econbiz.de/10003842047

An update of real-world TV advertising tests

Hu, Ye; Lodish, Leonard M.; Krieger, Abba M.; Hayati, Babak - In: Journal of advertising research 49 (2009) 2, pp. 201-206

Persistent link: https://www.econbiz.de/10003860572

An Update of Real-World TV Advertising Tests

Hu, Ye; Lodish, Leonard M.; Krieger, Abba M.; Hayati, Babak - In: Journal of advertising research 49 (2009) 2, pp. 201-206

Persistent link: https://www.econbiz.de/10008273038